Email marketing is alive and well in 2020. With 260 billion emails opened every day, it’s not going away anytime soon. But in a world where attention is king, many real estate agents have decided to leave email marketing to the more modern social networks. Marketing. BIG MISTAKE. The biggest flaw is ownership.
You don’t own the posts on your favorite social media platform, and that’s expensive. Facebook shuts you down and your “25,768 followers” are gone. But email is completely different. Your lists are yours! The other big mistake agents make with email is that they’re boring and don’t know how to interact with prospects.
With dismal open rates and pathetic interactions, it’s no wonder real estate agents have turned their backs on email marketing. But they shouldn’t. So let’s fix this. Start with an actionable greeting
Let’s start with the first and most important email: the welcome email. A welcome email is a great way to introduce both warm and cold leads to your services. Your customer may have decided to attend an open house or visit your website. , or it could be someone you got through a recommendation. You can also send a welcome email after your first contact with your prospects. This can be after the first day of looking for an apartment or after initial advice on selling your home.
Separately, a welcome email thanks subscribers for subscribing and gives them two important pieces of information: what kind of emails they can expect from you in the future, why you are the best broker to help them find your To Buy or Sell Competition among real estate agents is fierce, so this is your chance to stay ahead of the competition and position your brand for success. No matter how you design your welcome email, make sure it’s clear and actionable.
This means there must be a prominent call-to-action (CTA) to schedule a phone call or meeting, connect to social media, or even request to be “whitelisted”. , so your emails don’t end up. in the spam folder. And our friends at Steps agree: Strong Email Subject Lines Strong subject lines are the secret ingredient of email marketing. It’s the first thing people see when they open your inbox: a first impression of your content.
A recent Sendpulse survey found that around 62% of subscribers read emails with interesting subject lines. If your content is engaging enough, consumers won’t care how often you email them. vague is immediately sent to spam or deleted from the email by the user. The same goes for anything too direct (like an obvious selling point) or something that implies the email is part of a large email explosion. A strong subject line can grab the reader’s attention immediately without giving anything away.