Best Practices for Email Marketing


Learning Email Marketing and Getting Your Emails Read One of the most important things I recommend my members do is that they consistently write and post content on their own websites AND promote those articles through email Promote mail marketing on their lists.

Of course, there are pros and cons to every marketing strategy, and it makes sense to weigh these before committing to it. Today I want to talk about using email marketing as part of your overall article marketing advertising strategy. The Email
Marketing Advantage.

The great thing about email marketing is that it’s free and easy. All you need is an internet connection, an email address, and you can send virtually any message to your list. Normally you would have to pay for this kind of access in the offline world. For example direct mail. At best it will cost you the price of a postage stamp, at worst a direct mail campaign can cost you hundreds of dollars per campaign or per month.

This is what makes email marketing so important. However, there are business owners who have abused email marketing and really exploited the system by spamming etc. As reading emails is almost a normal activity for many people at home or at work, people are losing gradually increasing sensitivity to email marketing messages. I mean look at your inbox. How many email lists are you on?