Why You Should Use Email Marketing for Small Businesses Email marketing is more important than ever as a tool for improving small business customer bases and profits. This is especially true given that competition is greater than ever in this ongoing recession. There’s not much else that can make a faster impact on a company’s bottom line than a well-designed email marketing campaign for a large and well-maintained email list. to nothing, so why not take advantage of it?
All businesses, large or small, should do this. Most small businesses haven’t developed a serious email marketing strategy, and this is something that needs to be done sooner rather than later. They leave money on the table, so to speak. by not using this valuable marketing method. If possible, before you can run a meaningful email marketing campaign, you need a list of people’s email addresses and names. There are several ways to speed this up quickly.
As the saying goes: “The money is in the list.” How much is a customer worth to you? Customer Lifetime Value Most small business owners don’t know this, but here’s how it’s calculated: Determine average spend minus a new customer transaction:__
Calculate the average number of repeat purchases per year: __________ Estimate the average number of years that a customer has visited the store: ________________So let’s say the average customer buys an item with a profit of £100 on that deal and then process it again and again throughout the year, they are worth £200 to the company for the first year. If they stay a customer for 5 years they are worth £1,000. Use any numbers, but this is an easy way to see a customer’s value
Email List Building: Website Pages. You never know what page a visitor will end up on when they come to your site from a search engine or a link. You maximize your chances of getting a lead when you have a signup form on every page. your site. Web Only Special Offers – Try adding your customers to your email lists to receive these special offers.
Offers can be discounted products, two-for-one sales, coupons, vouchers or whatever you want. Request email addresses. Have your employees ask customers for their email addresses. Send postcards to your mailing list. Address information but no email addresses of existing customers, send them a postcard asking them to join your email list.