Email-Marketing – The Complete Guide To Email Newsletter Marketing


Email marketing is one of the most powerful and effective ways to market your business and products, but it’s often overlooked. Email: What is email? It has become the number one form of communication in modern society. Recent estimates put the number at around 60 billion emails a day! Email is popular.

Friends and family use it to keep in touch over long distances. Colleagues use it when it’s more convenient than getting up and walking or picking up the phone. Email is used to verify who you are (across different websites)… Email is everywhere. Knowing that email is so widespread leads us to the next section: Why Email Marketing?

Why Email Marketing? In preparing for this article, I was able to find the top 5 reasons why a business or entity should do email marketing. These 6 reasons really ignore the stats of email marketing: low cost, high effectiveness, etc. Once implemented, just focus on the benefits for your business: The amazing ROI.

Discounts and rebatesNewsSurveysFront!(from your competition, from your customers, from sellers)

Return on Investment: According to the Direct Marketing Association, email marketing generated a $51.58 ROI for every dollar spent in 2006. The expected number for 2007 is $48.56 and the forecast for 2008 is $45.65.