Explode Your Music Marketing Power and Your Band Income With Email Marketing

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Music marketing with email marketing? What would it mean to the bottom line of your music business if you could increase your sales by as much as 50%? Would that make you consider email marketing? My imagination tells me that at this point you are screaming a resounding YES to yourself. Email marketing is a relatively new and very lucrative method of marketing your music and you should definitely look into it if you are not already benefiting from this profitable marketing medium.

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Email marketing done right isn’t spamOver the years, many internet users have been consistently criticized for what is now internationally known as spam. However, spam is not what we are going to discuss today. In fact, spam is a practice that you, as a musician, should steer clear of as much as possible. There’s a fine line between what we call spam and a commercial music email.

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Not only do you want to make sure that your emails aren’t viewed as spam, you also want to make sure that your emails have enough impact for your readers to really take notice of the great information you’re sending them take . First of all, your music store website should be designed to capture the email addresses of fans and potential customers the moment they land on your site.

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This is a great way to build a non-threatening relationship that — if done right — can result in selling goods later in your email marketing efforts. Studies have shown that the best way to get your visitors to buy your merchandise or join your email list is to offer them something of value related to your band – for free. Think of the coupon and you’ll understand why it works so well.