Google AdWords


Google AdWords is a self-serve advertising platform from Google that enables businesses to display ads on Google’s search results pages, across the web, and on YouTube. With AdWords, you can reach customers in your target audience at the right moment and place them in front of your message. These ads are easy to set up and deliver quick results.

Google Adwords allows businesses with small budgets to compete against larger companies by making bids for how much they are willing to pay for an ad click. This allows advertisers with small budgets who might not otherwise be able to afford traditional advertising space have a chance of reaching potential customers. The key with any marketing campaign is understanding what kind of person it will appeal to, so creating different kinds of ads aimed at different audiences (e.g., moms vs millennials) can increase the effectiveness of your campaign as well as save money.

So what if you don’t know where to start? No problem! Here are 10 ways you can use Google AdWords to help grow your network marketing business online:

1) Bid strategically for specific keywords or phrases: You want your company name or blog post title to show up when someone does a Google search related to the topic so bid strategically for those keywords or phrases by increasing bids during high traffic times or increasing budget during off-peak hours. 2) Create several ad groups targeted at various interests:

3) Use different landing pages for each ad group:

4) Use URL parameters to make sure all people see content relevant to their interest

5) Run a PPC campaign in conjunction with other forms of marketing

6) Choose the right type of banner image for each individual goal (e.g., form completion, lead generation)