Highly Effective Techniques That Work Well In Email Marketing


Want to be known as a spammer? Your emails can be marked as spam by people who are not interested in receiving them. It damages your reputation and if there are too many complaints about your messages you can have your IP address banned. Before you email your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way they know when to expect their email and can prevent it from being automatically sent to their spam folder.


If you’re buying an email list to send, make sure it’s up-to-date. Sometimes the listings for sale align with your demographic goals, but unfortunately are outdated. The number of addresses that no longer exist can account for up to 25% of the total list. Be extra careful when composing your first three emails to new customers. A new customer should receive an introductory email inviting them to join your marketing list.


Once they have accepted your invitation, the following email should inform them of any discounts or special offers they can expect once they have signed up. The third email should contain your first newsletter and your special offer. ideas for your email marketing campaign, try to let your customers help you. For example, write down the questions you get from customers. Then, when you send the next email, it will have a subject.


Be sure to include the customer’s name for credit. Your email marketing campaign will be more effective if you make it easy for your customers to unsubscribe. This may seem paradoxical, but people are more likely to trust you if you make them feel in control. Post the unsubscribe link in an obvious place so they can find it easily. Get creative with your email designs to find what works best.

Send some emails with content and links that differ in font and text color. Play around with image positioning, including buttons and logos. After sending the emails, find out which ones got the most clicks. Stick with these rates for now, but change them from time to time to see if you find a method that works even better. Higher click-through rates equal more sales.

You should send your emails in plain text from time to time instead of always sending them in HTML format. This adds a more personal touch and makes the subscriber feel like you’re trying to connect. Do not use it too often, otherwise it may be considered too unprofessional.