Email is a common means of communicating and contacting customers and is accepted by most people. Most consumers consider it standard practice to give their email address to a business when making an online purchase. But once a business has an email address from a customer or prospect, how can email marketing benefit the business? A Prospect Email List Helps a Business Grow In order to grow your business, you need to build an email list of customers and prospects.
The best way to get a prospect’s email address is to offer something of value for free in exchange for their email address. When a prospect gives you their email address, it shows they are interested in your business and want to hear more from you. Email Marketing Increases Conversion Rates Email marketing is one of the most effective forms of marketing, if not the most effective.
The conversion rate for email marketing has been proven to be 4% to 7% over time. This is because a potential customer needs to see your message 7-8 times before they trust you enough to buy anything. Email is the perfect way to do this. that.Email Marketing Creates Repeat Customers The best way to increase sales is to keep your customers happy so they become repeat customers.
It costs 6 to 7 times more to acquire a new customer than it does to keep an existing one. If someone bought a product from you and you have their email address, you can now send them special offers and more value. Email marketing informs your customers about other offers that might interest them. We all love to feel special and we all love bargains. Email keeps you close to your customers
How often do you check your email? Once a day, twice a day, every hour or more often? Email marketing allows you to send messages to your customers at any time of the day. There is no fixed formula for frequency. You need to send an email to your subscribers. You need to find a pattern and frequency that works best for your business.
Your emails should always provide value to your subscribers. If you keep trying to sell to them, they’ll start to see you as a disruption and start unsubscribing from your list.