How To Become An Email Marketing Expert


One of the best things you can do for your online business is to become an email marketing expert. By learning to master email marketing, you’ll gain an advantage that others only wish for. Expert give yourself the power to achieve predictable results. You can trust your numbers and estimate how much money you will make each month. Some people tend to think that email marketing is on the decline, but I totally disagree.

I think that because I practice email marketing every day and I think I’m an email marketing expert too. First on my daily marketing to-do list is implementing an email marketing strategy that will increase my conversions, my clicks, and my leads-to-sales ratio. This is how I can scale my business every month. So what are the things you should be doing and knowing how to increase your email marketing results instantly? I want to give you some tips on what you need to do to align your overall online marketing efforts with the results of your email strategy.

Because once you master the email side, everything else in your business becomes so much easier. Here’s what you can do to become an email marketer in no time: 1) Track link clicks on most email autoresponders (like Aweber, GetResponse, Constant Contact, Mail Chimp, etc.) , you have the ability to see how many people on your list have clicked on the links in your emails. All you have to do is make the decision to enable or disable this option.

It’s that simple. And you want to do this because it makes a world of difference in email sequencing. You don’t want to blindly email without knowing what kind of results you’re getting. Say you get 100 leads a day on your mailing list and it takes an average of 10 emails to make a sale if they are 3 days apart. This is what you want to recognize as it could change the size of your win exponentially.

Regardless of the distance between each email, if by the fifth email you send you realize that 4% of your 100 new leads are unsubscribing from that email, but the rest of the emails that Achieve click-through rates where 30% order and make sales… this should be a clear indication that the email needs to be reviewed or removed entirely.