How to Create Your First Email Marketing Campaign

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Email marketing is a marketing strategy that many business owners are drawn to because the practice is simple, inexpensive, and extremely effective when successful. If you’re looking to refine your overall marketing strategy, it might be time to create a campaign. Here’s how you can start creating and launching your first campaign: Goal Start by setting the goal of your email marketing campaign. What is the purpose of the sent e-mail?

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Most campaigns contain emails that inform your user base, announce events, or promote products and services. Decide what call-to-action you want your email readers to take on and what will be a measurable success metric for your campaign. It’s also imperative to know your email contact lists and which lists of people you want to send the email to. Service Providers When it comes to creating an email marketing campaign, you’re often asked to send and track email blasts.

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Email platforms are not set up for this, so it is highly recommended that you consider selecting and using email marketing service providers such as Mail Chimp. Mail Chimp allows you to create and manage email databases and provide campaign management services. and customizable email templates that are free to use and further simplify your process. Make sure to import your customers’ and prospects’ email addresses and set up email lists in Mail Chimp. Creation and monitoring of campaigns.

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Using Mail Chimp, create and name your email marketing campaign with something concise that you can identify without the risk of confusing it with subsequent email marketing campaigns. A good recommendation would be to name your campaign with the purpose followed by the date. Then set up follow-up actions. You can view them later from the Report Summary page. Email Creation

Once you’ve created and named the campaign, you’ll be prompted to compose the email that will be sent to customers or prospects. Email marketing platforms like Mail Chimp usually help by providing customizable templates that users can modify. Add your company’s logo, address, and contact information with links to your company website and social media sites. Come up with strong subject lines to keep readers opening your emails, add compelling headlines
and value/function oriented content.