How to Grow Effective Email Marketing Lists


Today, a lot of emphasis is placed on Search Engine Optimization (SEO) to drive traffic to the website. SEO is important for internet marketing success; Equally important is the email list. Any business that wants to gain more control over its internet marketing needs to pay close attention to how it collects email addresses, builds better relationships with the subscribers to its email list, and motivates those individuals to respond to their marketing offers. Effective email lists start with a critical process: signing up.

In the early stages of email marketing, SPAM became so problematic that legislation was enacted to address the problem. The CAN-SPAM Act of 2003 was passed after Congress determined that half of all email traffic was unsolicited commercial email. The law is clear: bans false or misleading header information and misleading subject lines, requires senders to flag their messages as advertising, requires senders to provide their location, requires senders to “opt out” of future emails Deliver mails to recipients and notifications (within 10 days) in relation to that request and requires senders to monitor their email marketing activities, even if outsourced to a third party. Therefore, the first rule of effective email marketing is to comply with the law.

Right now, building an effective email list takes some discipline and strategy. Build your email list from the start by asking your database members to provide their email addresses so you can send them valuable information and/or offers on a regular basis. With this communication, you are asking them to opt-in to your future email marketing. Another way to collect email addresses is on your website. Every website should have a registration area where visitors know that by providing their contact information they will receive periodic emails.

Company. It must contain a mandatory duplicate email address to ensure accuracy and be immediately followed by a confirmation/validation email. Once these steps are completed, the information can be automatically linked to the organization’s contact email system for easy and efficient email marketing. Traditional businesses can also collect email addresses and other relevant information at the point of sale. Special offers, promotions, special events, etc.