The podcasting industry has seen explosive growth over the last few years and it is no surprise that media publishing giant Simon & Schuster has taken note. Simon & Schuster is now leveraging podcasting as a powerful business marketing tool, allowing them to reach new and larger audiences than ever before. In this blog post, we will explore how Simon & Schuster is using podcasting to their advantage, and what other businesses can learn from their success.
How can podcasting be used as a business marketing tool?
Podcasting has become an increasingly popular tool for businesses looking to reach new audiences, build relationships with their customers, and create more engaging content. Podcasting is a great way for businesses to reach potential customers as it offers them the opportunity to tell their story in an intimate, conversational format. Through podcasting, businesses can connect with their audience on a personal level, building relationships and trust. It also allows them to showcase their expertise and present their content in a format that is easy to digest. Additionally, podcasting provides businesses with an avenue for promotion and the ability to reach new audiences. By creating quality content that resonates with listeners, businesses can build an engaged following and increase brand awareness.
Case study: how Simon & Schuster use podcasting in their business marketing
As one of the largest media publishing companies in the world, Simon & Schuster understands how important it is to stay ahead of the curve when it comes to marketing their products. To this end, the company has embraced podcasting as an effective way to reach potential customers and promote their titles. By producing podcasts in partnership with prominent celebrities, they have been able to build a large audience and promote their books on a broad scale.
The company has also taken advantage of podcasting platforms such as iTunes and Stitcher, which allow listeners to subscribe to the company’s podcasts and get updates when new episodes are released. By utilizing these platforms, Simon & Schuster has been able to expand its reach even further. Moreover, podcasts provide the perfect platform for promoting special offers and discounts on books, which helps to increase sales.