Search engine optimization


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in search of a search engine’s unpaid results—often referred to as natural, organic, or earned results. SEO may involve both organic and paid placement strategies, depending on what the person does for their company. Organic traffic can be increased by gaining more visits from users clicking on links that appear higher up in the list of search results. Paid traffic, such as using an ad service like Google AdWords, can be used alongside other SEO strategies to increase traffic. The Internet advertising industry has consolidated into just a few players since its start: AOL bought out Time Warner, Yahoo! acquired Overture Services, Microsoft purchased LinkExchange

and Google now owns DoubleClick and AdMob. Major social media websites also have advertising capabilities which we’re going to mention briefly below. Facebook offers sponsored stories ads which allow you to place ads inside your friends’ newsfeeds and sponsored posts which allows you to reach a wider audience.

Twitter offers promoted tweets and promoted accounts. LinkedIn promotes companies through Company Pages, Job postings, InMails messages sent directly to members inboxes and Sponsored Updates about specific topics.

YouTube sponsors videos with banners at the top of pages as well as homepage takeovers. It should be noted that these are all expensive options for growing your network marketing business online but when done properly they will yield high returns. The cheapest way to grow your network marketing business is by word of mouth. You can leverage existing relationships and ask current customers to refer friends who may not know about your products yet.