SEO Fundamentals: Understanding How Search Engines Rank Websites


To improve a website’s visibility on search engines, it’s important to understand how search engines rank websites in the first place. While the exact algorithms used by search engines like Google are closely guarded secrets, there are some fundamental principles that underlie how search engines work. These include factors like relevance, authority, and user experience. By understanding these principles, website owners can optimize their websites accordingly, using techniques like keyword optimization, content creation, and technical SEO.