Today, email marketing is one of the most important ways companies stay in touch with customers and partners. However, managing your own email marketing can be cumbersome and time-consuming. Trying to keep up with the constant changes in an email marketing list can be a full-time job. Then there are the challenges of writing and sending effective emails. How do you make sure people read it?
How do you get them to respond? How do you know how many recipients have replied? Luckily, you don’t have to do all this alone. A cloud-based company specializing in business-to-business communications can make your job a lot easier and your campaigns a lot more effective.
Elements of a successful email: Subject line – This may seem like a small part of your email marketing project, but it is one of the most important. 40% of a recipient’s decision to open a particular email message is based on the subject and source address. If they don’t open the email, it won’t do you much good. Therefore, it’s important that you take some time with your subject line and make sure it’s effective and accurate.
Call-to-Action: Another 40% of responses to your email marketing campaign are due to how interesting and engaging recipients find your call-to-action. A call to action is an offer you make to the recipient, or an opportunity. answer somehow. This can be a white paper or the opportunity to register for a free webinar. Or it can be “Call me at…” or “Email me at…”.