The ABCs of Email Marketing


Primary!Social!Promotional!Ya… is the format of our Gmail accounts.

Introduced a long time ago, it is the world’s most adopted format. Why is it so divided? It was used to improve the functionality and appearance of Gmail accounts and you surely felt the difference as all emails were merged and broken into fragments. Email is the most professional and technical approach to transfer attachments and close various deals online.

Actually, the email you send to your customer should be recorded in the correct format and language that you are going to use. Gone are the days when email ids were only identified from emails and attachments. It’s the cutthroat era where email marketing is all the rage. Email marketing is the type of direct digital marketing tool that uses email to send a commercial message. Now email marketing is becoming more and more important as the days go by.

Many agencies create marketing content and then deliver it to clients via an email marketing campaign. The problem is that the results can be unpredictable. Now it’s time for a question. How do you increase your chances of getting a click?

With the right email marketing technique, you can certainly improve your conversions. Just like any other marketing strategy, an email marketing campaign relies on attention to detail, careful planning, strong content, and consistent execution. Knowing how to reach your customers is only part of the puzzle. Simply put, the key to a successful email marketing campaign is choosing the right email marketing path.

Email Marketing Best Practices: Let’s discuss some tips for developing a strategic email roadmap to get you going in 2015. This is the future: Responsive design can lead to a 130% increase in email clicks. Yes, you read that absolutely right.

Just read again! With the world on the front lines, it has been clearly established that the vitality of the small screen cannot be overlooked, regardless of any marketing channel. All aspects from website design to newsletter and email templates to landing. All pages must be responsive. Also, adding the social buttons in the email increases your success rate. Invest in Analytics:

Data and analytics ensure you choose the right approach and channel to get the best results. So pick up the pace and keep an eye on what you’re doing, what the general market behavior is like, how visitors are generally behaving towards your brand, and then take the steps. By spending a dollar on analytics, you can make sure your million dollars isn’t wasted.