The Communications Myth


Life in the 21st century is really wonderful, isn’t it? We live in a world of instant communication where everything we need to know is within reach. The moment something important happens, it’s immediately shared with everyone. makes us the best informed generation in the history of the world. So why is communication such a big issue in the modern workplace? communicated to them?

You don’t believe me? Then go out and ask your company base for the company address; departmental goals and objectives; the companies’ latest marketing campaign; or the reason for the recent decision to implement new systems. Most employees don’t know these answers because the messages simply don’t reach them. The reality is that communication consists of two parts. First there is what the speaker or author sends, and then there is the message that is received.

If what was sent does not match what was received, there is a communication error. It’s even worse when the sender thinks something is being sent but nothing is being received. Without a feedback loop, the sender often assumes the message has been received and understood, when in fact it is not. The assumption that a message must have been received because it was sent is the source of much frustration in the workplace today. To ensure that your communications are received
, companies are sending communications at an ever-increasing rate.

Company instructions, employee newsletters, status reports on dozens of upcoming projects, letters from the CEO that are sent out and then forwarded and forwarded to various levels of management, department newsletters, company news, etc. They lead to the illusion. Communication. But since employees don’t receive or value the communications, they won’t receive them. And while I admire the efforts to disseminate information and knowledge throughout the organization, no one should confuse the quality of information disseminated with the quantity. .And that means you should never assume that because something was placed in an email or newsletter, it was communicated and

Understood. In today’s fast-paced work environment, employees are overwhelmed with deadlines, projects and an ever-growing pile of unread emails. Employees do not intentionally ignore these messages, but are overwhelmed with urgent tasks. Additionally, they believe that the value of these communications is limited as there is no reasonable way to direct their questions and concerns to the sender. Written communications, whether by email,
hard copy

Newsletters, posters or even personalized letters can never replace the deep understanding and engagement that comes with interactive face-to-face conversations.