The Dos and Don’ts of Accepting Guest Posts on Your Blog

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To accept or not to accept? That’s the question every blogger faces when it comes to guest posts on their blog. While there’s no denying that guest posts can help you gain more authority, grow your audience and drive more traffic to your website, they can also be difficult to manage and ensure the quality of your content isn’t negatively affected by contributions that might not be in line with your brand’s voice or positioning.

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Don’t: Be too vague with your guidelines for guest blogging. For example, if you’re looking for a high-quality, low-quantity approach to guest posts, say that up front. You don’t want to receive a high-quantity piece riddled with errors that needs editing before it’s posted. Once you’ve established the parameters of your blog, you can be more specific in what you do and don’t accept. Do: Thank the person who wrote the post after publication: The blogger put their time into their work; thanking them is always appreciated.

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In this next part I would like to include some best practices that bloggers should follow when publishing guest posts from writers.] Have someone proofread your work before you publish it. Read the whole thing again to check for typos or anything else that was missed. Have someone take a look at the title and make sure that everything is spelled correctly and makes sense within context.

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Check for any links and make sure they go where they are supposed to go. If there are quotes, double check them as well. Send the final draft over to an editor if possible, but even reading through the whole thing one last time will help catch small mistakes. If you’re satisfied with it, go ahead and publish!