The Lost Art of Email Marketing in the Social Media Age – Part 2

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In the first part of this post, we discussed why using email marketing is so important. In this part, we will discuss some of the steps on how to achieve this. If you can grow your business without putting in a lot of work and spending little money; You can have a much larger client base to work with. Get an Email Marketing Platform These options provide all the tools you need to create and manage an email marketing campaign, including: list management, performance tracking, opt-out, and customer registration.

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If you send e-mails from your personal account to a large number of recipients, your e-mail will probably be marked as SPAM. Therefore, it is not recommended to use a personal email address when sending marketing emails. Choosing one of these email marketing clients will give you a better foundation for sending bulk emails to prospects and clients. Some of the ideal email clients for email marketing include: MailChimp – For an affordable price per month, you can use email blasts, email templates, and pretty much any other email marketing tool create the service you need.

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Reap the benefits of effective email marketing bursts. iContact – This platform allows you to develop the templates you create. This is a great way to learn how to market via email, but it can also be great for providing extra help if needed. AWeber: It’s inexpensive and high quality, making it an ideal choice. With multiple features, the emails you send will be received easily and effectively without being too complicated.

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Build your email list It’s the technology age, so forget about handing out clipboards or tricking people into giving their email addresses to view your photos on your website. Instead, use how your customer currently interacts with you online to build your email list. Tips for building a list: Encourage your guests to respond to your events or sign up for your newsletter by providing their email addresses.