The Lost Art of Email Marketing in the Social Media Age


Note this: 72% of Americans say email is their preferred way of communicating with the companies they do business with. Think about it—arguably 72% of customers who have visited your venue or event want to hear from you! Another interesting fact is that 68% of consumers made a purchase as a direct result of an email message. In other words, email marketing contributes to your bottom line. Email can be a very powerful and vibrant tool for connecting people to your bar, nightclub or event.

Think about it: Do you know someone who doesn’t have an email address or even two? Or how often do you “unsubscribe” from the TONS of business emails you receive every day? Let’s face it, email has become a very important part of our lives. Because nightlife is a very personal business, it needs a very personal way of marketing it. Email marketing is the personal marketing tool you need.

Email marketing works best when it’s personalized and tailored to your customers, which means every point of communication can be tailored to their interests. Still need convincing that email marketing is the way to go? Reasons why this type of marketing is considered as an important form of marketing to build followers.

Email marketing is essentially segmenting your customers into lists. After building your list, send each segmented list a personalized email message that will resonate with their followers and give them something valuable that will keep them coming back. Generate interest in future events and sales. Email marketing allows you to keep track of which of your events and services your customers are interested in. need to host to attract more customers to the nightlife and ultimately increase your sales.