Digital marketing is all the rage these days. Every day new methods and techniques are developed to do marketing. In the midst of all this, it’s easy to assume that email marketing is an outdated process. We can assume that it is no more. is used or does not produce the desired results. However, I couldn’t be more wrong.
Email marketing is still very common today. In fact, it becomes more and more successful over time. But what makes it such an attractive marketing technique despite being so old? Let’s find out. I’m still in love with email marketing :
Low Cost The main reason why email remains so popular is the cost factor. It comes at a very low cost. All you need is a working email ID and you’re ready to start using email marketing tactics. .Sometimes people start buying email addresses in bulk.
It’s pretty rare, though. For the most part, they only send emails to people who are actually subscribed to the site. An emerging practice is the use of software to automate the generation and sending of emails. However, these costs are usually lower compared to other forms of marketing. There are neither printing costs nor fees for advertising space such as TV and newspaper space.
Overall, email marketing remains one of the cheapest marketing methods. For customers only. Most marketing techniques engage users who may never have interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions. as seen on Facebook and Google. However, email marketing is the only form of marketing where users themselves request to be part of the company’s subscribers.
Companies receive users’ email addresses when they sign up for newsletters or register on their website. Customer pre-approval ensures email efforts are more visible and effective compared to other marketing methods. Target Your Audience One of the great things about email marketing is that you can use it to target a specific segment of your audience. Because companies typically obtain email addresses through a subscription or registration, they also collect basic information about the customer, such as name, gender, age, location, etc.
This information could be used to create targeted emails. For example, if your company has a great deal for students, you can send emails to users under the age of 24. And if your business offers discounted prices on women’s clothing, consider targeting women rather than men. Users may also notice a pattern that they only receive the emails that are relevant to them. Therefore, the company can not only save a lot of resources, but also create a -factor trust between the customer and the brand.