Your 2019 Guide on How to Use Video in Email Marketing


It’s nothing new that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has gone from being a good option to a must-have if you want to effectively engage with your audience and build a loyal following that is more likely to be willing is to buy it on Social Media. This article will focus on using video in your email marketing. Read on for the technical parts of using video in your email marketing and the creative side to get inspired.

I’ve talked about using video many times in the past, but if you’re still not convinced or haven’t thought about using video in your email marketing efforts, it’s time to to pay close attention to it. According to a study by SuperOffice, including video in emails resulted in a six percent increase in open rates (the average open rate across all industries is around 25 percent). much faster than it takes you
to write an 800 word blog.

It also provides your viewer with information in an easy-to-understand way.• It can help SEO.Your Google search ranking can improve if enough people see and share your footage.• It is profitable.You don’t need CGI effects or animations to make something great.

Producing a video can be a lot cheaper than a blog or an ad.• It grabs attention. Especially when added to your newsletter, a video grabs your audience’s attention and compels them to want to watch it. More technical Part of Email Marketing with VideoBefore When you start thinking about how to use video in email, you need to know how it works in different email clients.